Which advertising formats should be avoided and which ones should be favoured? We tell you everything. Intrusive advertising annoys Internet users According to this same study, 83% of French Internet users questioned say they are “irritated” by online advertising. Online advertising annoys internet usersSource Unsurprisingly, it is the most intrusive formats that are annoying. A large study conducted by Coalition for Better Ads with more than 25,000 North American and European Internet users has determined which advertising formats they like the least. It then emerges that Internet users really do not like.
Ads that prevent access to content and hinder navigation by covering all or part of the page. Too many ads on a single web page , which reduces visibility of searched fax list content and increases page load time. Ads that trigger immediately on a website and distract users with animated flashes or auto-play videos with sound activated . Overall, it is advertisements that are too present and intrusive that are pointed out, those that prevent navigation, access to content and require an action from the Internet user (scroll, closing the window or stopping the sound.
What ad formats should you avoid? On PC, as on mobile, we mainly find the same ad formats, although some formats are specific to mobile. Pop-ups and interstitials: It is undoubtedly the Pop-up format that disturbs the most . This unwanted advertising appears in the middle of the page, or even on the whole page (interstitial advertising), when it opens, and you must then click on a button or a cross to get rid of it, a cross which is sometimes viciously subtly well hidden.