We are entering the era of brands . combining technological and humanistic competences. Marketing is becoming a more complicated field requiring the use of various instruments. More and more competencies are required from modern marketing teams. In my opinion the most important trend in marketing in will be agile marketing i.e. agile marketing aimed at building growth for truly valuable brands. Deceiving customers with marketing has short legs today. The world is becoming transparent and it is becoming easier to check whether the promise of brand value is true.
Agile marketing striving for flexibility of action high efficiency of marketing costs and its effectiveness in combination with brand purpose is almost a ready made recipe for the rapid growth Taiwan WhatsApp Number List of every . brand. Anna Ledwoń Blacha Co founder & Creative Director at More Bananas agency and co founder and main organizer of CRASH Mondays M commerce and live commerce! According to reports of all e commerce is now m commerce. Thus quite often cited consumers search on the phone but buy on the desktop goes into oblivion. Or it will go away in your Analytics it may look even different.
Either way the trends are just that. This is strongly related to the entire Social Commerce which was defined as a trend for . And he was legitimized as much as possible. And the takeover of Pinterest by Paypal commerce on TikTok or the upcoming checkout on Facebook and Instagram only confirms this. Social Commerce is of course much more than that. We can talk about the so called C . Content . Customer Voice . Convenience . Conversation . Commerce. And finally it is impossible not to mention the trend that came from China to the USA and then to us. Specifically I mean Live Commerce and Social Media sales during a live broadcast. In Poland it has already been used by Ikea Gomla or literally a few days ago x kom.